By Dr. Rent
There are so many topics I could choose to write about this week, based on comments made both on this blog and the Daily Herald’s. But this is not my blog and although I have enough topics to do daily posts for the next month, I want to stay with my one-per-week “official” contribution. And I am sure that Bill doesn’t need me monopolizing this either. This was the post that I was originally going to do, I learned long ago, stick with first instinct.
One of the things I get to experience as a landlord with commercial properties is that often I am the first to know about new businesses coming into town. And now and then, we get to participate in the process. I am personally excited to have played a role in not only a new business opening soon, but a new kind of business.
Vertigo Gaming will be opening soon on a building we have on 1st Avenue here in Wausau. When the owners (the Forbes) first approached us, we had reservations. We are somewhat selective on whom we will rent to, and we will not be the landlords for bars or video arcades (based on bad experiences). It was not until after meeting with them for a few hours that I discovered this is not an arcade.
Back in my army days, I was an active player of D&D (Dungeons and Dragons). Although I have picked up the game again recently after a 15-year absence, a great deal has changed with multi-player roll-playing games. So much of it is computerized.
Many kids (and even adults) playing now are playing on home computers. Maybe it is the same computer mom and dad use so it doesn’t have the processor in it for hard core gaming. Maybe they have a decent gaming computer, but they are sharing bandwidth with other users in the house. The goal of Vertigo is to give these gamers a safe place where they can get online, and do their gaming on some state-of-the-art equipment at bandwidths not available to the average home user.
(For those of us old-school types, they have in their business plan an area for pen & paper gamers and even old video game systems such as Atari and Colecovision.)
Their new location is actually an old shoe factory. This building that I called “the jolly green giant” because it was three stories tall, no windows, and green steel siding has been reborn in the past few years. It has been the home of Bethesda Thrift Shop for decades and home to the Tea Palace for nearly a year. Now it will be home to a truly new kind of business… bringing a great new life to what used to be an eyesore.
The path here was not easy for the Forbes, including 4 separate hurdles thrown at them by the City. But having attended the meetings of the Plan Commission, the Health and Safety Committee and the Council, the City agrees this unique business should have a chance to prove itself and has been given unanimous approvals at all levels. The last hurdle before they can open their doors is City approval of the “Entertainment Facility” license. This is a new license in Wausau and is administered similar to a liquor license. Vertigo was the first new business to require this. So they are leading the way in more ways than one.
Vertigo Gaming Center — WELCOME TO WAUSAU. Just one more thing that we (as a community) have to offer.